![]() ![]() I said, “Yeah, like when Netflix buys the movie and gives it away to subscribers.” “You mean we pay for the album and then just distribute it?” I think you pay us for it, and then you give it away free, as a gift to people. “No,” I said, “I don’t think we give it away free. The point is to make sure musicians get paid.” ![]() “But the whole point of what we’re trying to do at Apple is to not give away music free. “You want to give this music away free?” Bono recalls Cook saying. In the excerpt, Bono begins by explaining how he laid out the whole “give-our-album-away-for-free-even-if-they-don’t-want-it” idea to Apple CEO Tim Cook. Well, today The Guardian has published an exclusive excerpt from Bono’s forthcoming memoir Surrender: 40 Songs, One Story (out next month), and it includes an apology slash admission from Bono about that whole Songs Of Innocence thing. ![]() It was a controversial action - while the band (aka Bono) thought they were magnanimously gifting a free album to about 500 million people, lots of those people just felt annoyed at the basic lack of consent - and that they couldn’t figure out how to remove the album from their accounts. Remember how back in the fall of 2014, U2 force-fed every existing iTunes user their Songs Of Innocence album? For those who need a refresher: in September 2014, U2 dropped their 13th album onto every iTunes user’s accounts, whether they wanted it or not. ![]()
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